There is absolutely nothing wrong with guilty pleasure article and listicles. but when I look around they are all commodities. Vehicles to deliver ads.
In the 6 plus years of running my site, it has been invaluable to see the industry reshape from the inside out, especially as both a site owner and advertiser. As more people start to develop personal brands – and brands try to become more human – connecting to audiences in real authentic ways has never been more important.
Flash forward to today, I’m humbled to have started my own little corner of the internet where I can just write and share things that I genuinely like, with a team that shares my values. We can still run a profitable business with quality content and this is what we aim* with this magazine.
Let’s see where this journey takes us!